Please take a moment to hop over to The Library Mice blog for a fantastically written piece on 'The Gift of Reading' which was written to support the #readitmummiesanddaddies2013 campaign to get more parents reading to their children.
It beautifully underlines the things we clamour frequently about on ReadItDaddy, specifically those precious moments when you have a child's attention and are reading them a story that spurs their imagination and makes them want to hear more.
As Mel over at The Library Mice points out, the hardest 'sell' are parents who have yet to experience that 'wow' moment. They're a tough crowd and if we can reach them with this campaign, it'll be worth all the effort and time and then some. Just watch the video on the article to see true brilliance in action.
A brilliant post from a blog that consistently makes our jaws drop. Top work, Library Mice!
