GoldieBlox and the Spinning Machine - Engineering's not just for boys! |
The result is Goldieblox, and the first toy in the range - GoldieBlox and the Spinning Machine introduces various Engineering concepts such as belts, cranks and gears, to girls in an eye-catching package.
Goldie Blox, fab female engineer, is a superb aspirational character for girls - with her tool belt and her trusty animal friends, she can whip up a fantastic contraption in no time at all.
Cranks, pulleys, gears - and a groovy little bear with a briefcase in Goldie Blox and the Spinning Machine |
With a direct interest in Engineering, it's always encouraging to see more and more female engineering students arriving each year to study all aspects of mechanical, electrical and chemical engineering as well as a huge influx in students interested in biomedical and civil engineering too.
It all starts with stuff like this though. Check out Goldie Blox's utterly and completely brilliant promotional video (which we have watched over and over again).
You can see more pics of the sets below. In the meantime we've got just about everything crossed that the toys make it to the UK really soon. We really do want them!
Find out more on the Goldie Blox Website: http://www.goldieblox.com
Also follow them on Twitter: @goldieblox