Tuesday, February 11, 2014
Miffy is nearly 60 years old. Celebrate with Simon and Schuster's new updated Miffy range!
Posted by ReadItDaddy at 3:57 PM Labels: Dick Bruna, Miffy, Miffy Relaunch, Miffy's Day, Simon and Schuster Children's Books, Tony Mitton
Written and Created by Dick Bruna
New stories adapted by Tony Mitton
Published by Simon and Schuster Children's Books
We love Miffy - and we still can't believe that it's nearly 60 years since Dick Bruna's timeless bunny character first appeared in children's books.
Miffy is still a hugely important and identifiable brand for children, so it's great to see the old books getting some love and attention courtesy of Simon and Schuster, and Tony Mitton. With the permission of Dick Bruna's estate, Tony has reworked several of Dick Bruna's original Miffy books for a modern audience, bringing them bang up to date.
The stories are still fantastic, and it's surprising how many sensitive subjects the books cover (from ecological issues to bereavement, no we're seriously not kidding!)
To accompany the relaunch of the brand, S & S are also producing a range of brilliant sticker and activity books like the one pictured in our header image (Miffy's Day, a fun book full of brilliant Miffy stickers and things to scribble and do).
We'll be taking a more in-depth look at Tony's re-treatment of Miffy very soon but in the meantime, take a look at the full range of new Miffy goodies on Simon and Schuster's website.
Charlotte's best bit: Great stickers and activities with a well-loved favourite character
Daddy's Favourite bit: Miffy is timeless and enduring. Here's to the next 50 years!
(Kindly sent to us for review by Simon and Schuster Children's Books