Monday, 10 June 2013
#ReadItMD13 Theme Week - "Licensed Characters in Children's Books"
Posted by
ReadItDaddy
at
June 10, 2013
Labels:
#ReadItMD13,
Grange Hill,
licensed characters in children's books,
Mike the Knight,
Space 1999
Mike the Knight - Coming to an authorless paperback near you soon! |
When I was young, annuals were the thing. You could almost guarantee that come christmas, at least one well-meaning relative would second-guess whatever you were into at that particular moment in time, and buy you an annual (usually from Fleetway) about it.
Annuals were almost always crushingly disappointing. You'd get the usual mix of puzzles (a crossword, a dot to dot, probably a spot the difference thing) and some comic strips, a few text stories (usually poorly illustrated in all but a few cases) and some tantalising snapshots of whatever TV series or pop group the annual was about.
Christmas present 1978. At least this one spared us the artsy 70s covers! |
Surprisingly harrowing stuff from Robert Leeson |
I think the point I'm trying to get to in a roundabout way was that we had the rough and the smooth as kids, and we still do in children's licensed character books and annuals. The Grange Hill book was interesting, here was a fairly high profile writer (who penned quite a few Doctor Who novelisations as well as Grange Hill) who got his name on the cover, and wrote something fairly tight but true to the series. Nowadays, if we look at a "Mike the Knight" book, it's often impossible to figure out whether an author was even involved in some way. The series has writers, there's a design team tasked with putting the artwork together but it almost feels like the human element has been lost along the way. Subsequently these books are often one shot deals for us. Charlotte reads them once, perhaps twice if we're lucky, and then they're discarded in favour of the wealth of other children's books she has access too.
It's not really an issue until you start to look at how important licensed characters are when it comes to reluctant readers, or indeed engaging kids as they're starting out on their learning journey and want books that have the immediacy and familiarity of TV shows or films they might've already seen.
Are licensed characters in books just a means to making a fairly easy and fast buck from children's books? Let us know your thoughts below. We'll be looking at some of the good and the bad this week on the blog.